Frequently Asked Questions | Objections

Frequently Asked Questions

What is SEO?

SEO stands for “Search Engine Optimization”. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

Why is SEO important?

Think about your own habits when you search for something online. How many pages of results do you click through when you do a Google search — three? Two? Or do you barely make it through one?

The higher up on the page your company appears in search results, the more likely someone is to click on your page. We all have short attention spans, so the higher up your company appears in search results, the more likely you are to attract attention from those who are quickly trying to find a solution to their problem or answer to their question.

SEO is the best way to push your company to the top of search engine rankings. It’s reliable, effective, and inexpensive.

Plus, on mobile devices, 50 percent of searches have local intent.

Is SEO worth the investment?

  • 93% of online experiences begin with a search engine.
  • Google owns 65-70% of the search engine market share
  • 70% of the links search users click on are organic
  • 70-80% of users ignore the paid ads, focusing on the organic results
  • 75% of users never scroll past the first page of search results
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. There is greater trust.

QUESTION: So after all this, you tell me, is it worth the investment?

Does it really work?

Look at our Video Case Studies and see for yourself.  You will see how sites have moved up in rankings very quickly and have attracted new customers and increased revenue.

What is the importance of 'relevant linking'?

To answer this question, you need to understand the two fundamental ways that the search engines use links:

  • To discover new web pages
  • To help determine how well a page should rank in their results

Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can decide if they feel a page is of sufficient quality to be ranked well for relevant keywords. When they are deciding this, the search engines do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results.

How long does it take to see improvements in rankings?

There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn't limited to:

  • The quality of the content
  • How the content resonates with your audience
  • If you're a big or small site with strong or weak domain authority
  • How many relevant inbound links do you have on your site

Other SEO services that optimize a site manually can take months (9-12 months) before you start seeing results. But because we tie your site instantly into our 13-year-old SEO network of over 40,000 businesses by installing a simple file and a small line of code on your website, this speeds up the process greatly. Often it can be weeks and not months when you start seeing results.

Do I need to know code to do SEO myself?

Our SEO team will take care of all the SEO setup and optimization for you.  You won’t have to lift a finger and you don’t have to understand how it works.  Millions of people enjoy the freedom of driving their cars every day while being completely ignorant of how it works.

Why SEO at all?  Can I just ignore it?

Your competition isn’t ignoring it. Why would you leave money on the table and let your competition take it? Ignoring SEO is like putting your head in the sand. In fact, 93% of all online experiences begin with a search engine.

Richard Walton who is the Founder of AVirtual, gives 7 reasons you shouldn’t ignore SEO.

  • SEO is not a fad
    When you don’t fully understand something, it often feels like the easiest thing to do is ignore it. Hope that when the craze settles, it will disappear and you can continue as normal. It is unlikely that SEO will cease to be effective any time soon, because search engines depend on users typing in keywords. As long as keywords exist, SEO exists.

  • It can save you time and money
    Compared to online advertising, email marketing or even social media marketing, SEO is a cost-effective way of promoting your brand and generating leads.

  • We are at the mercy of a restless generation
    Our lives operate at a much faster rate than they used to. Communication is constant and immediate and the demands on our time are endlessly increasing. Unsurprisingly then, we’ve become a restless generation who can’t afford to waste their time searching for the best company to use, and testing out different services. Most people will go for the top rated on Google because it’s easier and faster.

    In Forbes, Steve Olenski wrote that “Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase.” In other words, if you’re not immediately visible online, your customers won’t find you.

  • It can be a good indicator of growth (especially to investors)
    When you start a new business, it’s sometimes difficult to monitor how well it’s being received and even harder to make convincing predictions to potential investors. However, organic traffic increases can be a really effective indicator of future growth. The better the idea, service or product, the faster the news spreads on social media and on external sites, which means more inbound links to your business, brand mentions and even hashtags on Twitter, resulting in a better search ranking. It’s a good way of demonstrating success to investors in the early stages and can also help entrepreneurs to see trends so that they can develop their business in the future.

  • Your competitors use SEO
    If your competitor jumped off a cliff, would you do it? If it was going to drive more organic traffic to my business, potentially increase sales, and boost my reputation, then yes I’d do it. If you’re not doing everything you can to promote and develop your brand, you’ll quickly fall behind your competitors and right now, SEO is one of the most basic and valuable tools we have for online marketing so use it and not just for your business, but to promote yourself too. As an entrepreneur (especially if you own multiple businesses), your public reputation is crucial. If people like you and respect your opinion, they’re more likely to trust what you’re selling. It pays to get your name out there.

  • It could open doors to new opportunities
    The more people that see you online, the more opportunities you have for potential partnerships and building valuable business connections. It’s a bit like networking without you having to attend any events or meetings. Other CEOs and businesses will be attracted to your online credibility and will want to be associated with your business, which could lead to some exciting discussions, innovations and maybe even a new business idea.

Should I hire someone to do my SEO?

Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn't actually know the modern rules of SEO. There can be risks in hiring the wrong SEO person. It can cost you lost time, lost money and even lost credibility if you are penalized by Google because of someone’s ineptitude in SEO.

The good news is, we have been doing this for over 13 years and have never been penalized. We have one of the largest SEO networks on the internet and you are tied into it INSTANTLY. We simplify the whole process saving you time, money and risk. There are no long term commitments. Should you hire someone? YES! Hire our team of professional SEO experts.

What's the difference between Organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid -- or non-organic -- search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

Example 9A
paidresults

How do I know when I'm using the right number of keywords on a page?

Unfortunately, I can't tell you an exact number that is the "right" number of keywords on a page, mostly because that's the wrong way to think about keyword optimization.

There's no keyword density you should be aiming for -- in fact, using a keyword too many times can result in penalization due to "keyword stuffing." Our team of skilled writers keep the reader in mind, and only use keywords when you need to. They find enough natural opportunities to include keywords that you won't even have to worry about reaching an arbitrary number.